Design Resources

Link Building for SEO

Search engines look at incoming links like a “vote” where another website is saying the site is of high enough quality to recommend to its visitors. Obviously, link-building can be manipulated in many ways that don’t equate to “votes” (such as by purchasing banner ads or text links on another website). For this reason, some incoming links are considered more valuable than others. Here are a few link-building tips to keep in mind, to build higher quality incoming links:

1. Try to achieve incoming links that are one-way, rather than reciprocal (a one-way link looks more important to Search Engines  “vote” than a link exchange does).

2. Build incoming links from relevant websites (of a similar topic or niche), rather than from generic link farms.

3. Get incoming links from “authority websites” (high quality and popular websites) sites with good page rank pr3 or higher whenever possible.

4. Look for one-page content-based text links if purchasing links, rather than site-wide banner advertisements (makes the link seem more natural).

5. Make sure to link to inside pages also not only the site’s homepage.